TL;DR:
SEo For Beginner: SEO (Search Engine Optimisation) is how you get your website to show up on Google when your dream client is out there typing “best business coach for overwhelmed mums” at 11pm with one eye open. It’s not scary. It’s not just for tech nerds. And yes, you can 100% do it yourself.

SEO For Beginners!!!

WTF Is SEO?

This blog has been written specially for those SEO beginners!!!

Imagine your website is a stunning boutique on the high street—but Google is like a moody bouncer at the door, deciding who gets to come in.

SEO is how you charm that bouncer so they let your dream clients through the velvet rope and straight into your glittery little shop.

More officially:
Search Engine Optimisation = all the stuff you do to help search engines (mainly Google) understand what your website is about, so they show it to the right people searching for what you offer.

Why SEO Is the Beyoncé of Online Visibility

• 93% of online experiences start with a search engine (yep, even that time you Googled “can I eat cheese after the expiry date”)
• Only 0.63% of people click on the second page of Google
  (Translation: if you’re not on page 1… you’re invisible)
• Organic traffic (aka not paid ads) = people finding you while you sleep. YES PLEASE.

“But SEO Sounds Scary and Complicated…”

Totally fair. The internet loves to make SEO sound like some dark magic code‑fest. But trust me, you don’t need to be techy. You don’t need to code. You just need the right strategy, some good habits, and maybe a cheeky iced latte while you do it.

Let’s break it down, step by step, no jargon, no BS.

Step 1: Start with Keywords (AKA What People Are Typing Into Google)

Keywords are just the exact words or phrases your dream client types into the search bar.

Examples:

• “brand designer for coaches”
• “how to grow an email list”
• “social media manager UK”

Your mission?

Find out what your people are searching for… then use those exact phrases in your website content.

How to find keywords:

• Use Google auto‑suggest (just start typing and see what pops up)
• Use tools like Ubersuggest, Keywords Everywhere, or Answer the Public
• Stalk your competitors and see what THEY rank for

Pro tip: Don’t just guess. Do the research. We want relevant, real, high-intent keywords here—not just “girlboss vibes.”

Step 2: Optimise Your Website Copy (Without Sounding Like a Robot)

Once you’ve got your keywords, it’s time to sprinkle them into your:

• Page titles
• Headings (H1, H2s etc)
• First paragraph of each page
• Meta descriptions (the little blurb that shows in search results)
• Alt text on images (bonus points!)

BUT LISTEN UP:
This is not the time to go keyword crazy. Don’t write stuff like:

“I’m a business coach for business coaching who coaches businesses needing coaching.”

No no no. Google hates that. So does everyone else.

Instead: Write for humans first, search engines second.
Make it natural. Add personality. Be helpful. (Like this blog, for example.)

Step 3: Create Content Google Wants to Rank

Google is obsessed with fresh, useful, quality content. So if you want to show up, you gotta start creating content people are actually searching for.

This means:

• Starting a blog (YES it still works!)
• Writing helpful posts that answer specific questions
• Using your keywords in each blog post naturally
• Making your content easy to skim (headings, bullet points, short paragraphs)

Blog Post Ideas That Are SO Good for SEO:

• “How to [solve common problem]”
• “Best tools for [industry] in 2025”
• “Beginner’s guide to [your niche]”
• “X mistakes you’re making with [topic]”

Hot tip: Use one keyword per post and write like you’re chatting to your dream client over cocktails. That’s the vibe.

Step 4: Make Google Love Your Site

Now that your content is looking hot, let’s talk technical stuff (but make it sexy and simple).

A few basics to tick off:

• Mobile-friendly: Your site needs to look fab on phones
• Fast loading: Big, uncompressed images slow your site down. Compress those babies.
• SSL certificate: That little padlock next to your URL? It tells Google your site is secure.
• Internal linking: Link between pages on your site so people stick around longer
• Clean URLs: Keep them short and sweet (e.g. brandbaddies.biz/seo-for-beginners not /blog12345)

Not sure if your site ticks these boxes? Tools like PageSpeed Insights or Screaming Frog can tell you in seconds.

Step 5: Backlinks = Internet Clout

Backlinks are when other websites link to yours. Google sees that and thinks,
“Wow, this site must be legit.”

How to get backlinks:

• Guest post on other blogs
• Collaborate with biz besties and get shout-outs
• Share helpful stuff on Pinterest or directories
• Get featured in roundups, podcasts, or press

Don’t panic—you don’t need 500 backlinks overnight. Just start building slowly and genuinely. Quality > quantity.

Step 6: Be Patient (Ugh, I Know)

SEO is not a one-night stand. She’s a slow burn. But once you start ranking? It’s like free traffic on autopilot.

• Check your progress with Google Search Console
• Review what keywords are working
• Keep updating and creating content over time

This is the long game… but it’s a damn good one.

Final Pep Talk: Yes, You Can Do Your Own SEO

You don’t need to hire a £1k-a-month agency. You don’t need to know how to code.
You just need to:

• Understand your audience
• Use the right keywords
• Write content they care about
• Make your website user-friendly
• Show up consistently

If you do that? Google will start showing you some love.

And when your dream clients find you on page 1 like,

“OMG I didn’t even know I needed you until now”…
you’ll know the effort was so worth it.

SEO for beginners

SEO for beginners

SEO for beginners